Why trust me with your marketing strategy?

Tania Chakraborti, founder of Bravebird

Hi there, I’m Tania! A full-stack B2B senior marketing strategist with experience across 4+ SaaS and technology sectors (including VC Tech, API/Data, PropTech and FinTech).

Now I know what you’re probably thinking – here we go again! It takes a lot of effort to onboard a new consultant, right?

They sell to startups and SaaS companies, but they've never worked in one, and just can’t quite get your industry niche.

My experience at 4 in-house SaaS startups as a full-stack marketer across content, brand, product marketing and demand generation working closely with founders and early stage growth teams, puts me in your shoes.

I know the pressures of bringing your product to market: from keeping customers and investors happy, to building your product and driving growth in new regions. You’re juggling many hats, and you just need someone who can come in, set the strategy, and roll with it.

My multi-sector experience means I know how to code switch for varied enterprise decision makers, in the context of new product launches, persona re-positioning and launching multi-funnel ad campaigns. And it’s from this experience that I’ve built my services, designed to help you with your core marketing challenges.

Whether it’s the foundational Persona to Scale programme, or working with you on custom projects, I ultimately save you time and money by providing better strategy, fewer revisions, faster workflows, and thoroughly researched, market-ready campaigns and content.

Here are a few things I’m proud of, and why I’m best placed to help you win:

  • I was the second ever marketing hire at FinTech Floww and scaled the content team to a network of 8 writers; in the first 2 months of the new site going live, traffic increased by over 189%.

  • I am a 3X founding Content Marketing Manager, having scaled out the content function across complex multi-industry SaaS startups.

    I've interviewed countless market experts and written, promoted and published blogs, op-eds, case studies, whitepapers, podcasts and socials to build brand, convert enterprise customers and retain clients.

    And I can do that for you too.

  • I've worked closely in-house with 4 tech founders. Currently, I'm the Marketing and GTM Advisor for Winning Venture Studio, a mission driven venture studio for outsiders and creatives, committed to supporting under-represented tech founders.

    In this role, I work with a variety of different industries and lean on this experience, as well as my experience consulting ambitious SaaS companies at Bravebird, to support new clients like you.

  • As Senior Demand Generation Manager at Metrikus, the API for building data, I led the ABM and advertising strategy; leading us to be named by LinkedIn as the top 1% of advertisers in our segment, and helping to drive booked meetings with Fortune 500 companies.

  • A data-driven strategy is key to any campaign - how are leading indicators pointing to pipeline?

    As a Senior Demand Generation Manager at Metrikus, I implemented the company's first ever lead scoring system, to drive faster qualification of inbound opportunities, seeing a significant uplift in the lead:MQL conversion in the first year of implementation.

    I've built dashboards, reports and processes to always closely measure the short and long-term impact of great campaigns and well-positioned content.

Convinced? Let’s work together.

the bravebird view 🐔

What if I told you the bravest thing you could do for your business right now was to get your positioning right?

To meet your buyers where they are with the right message at the right time with a unique narrative?

It sounds crazy to think that’s a revolutionary idea, but our market right now would have everyone believe that you have to have the flashiest website, jump on the fastest new trend and be all things to all people just to be successful.

And that’s simply not true.

It’s all well and good having a million impressions on your site, but if it’s the wrong audience or the wrong message, you’ll never move them down-funnel and certainly never convert them to your brand or cause.

To me, the bravest thing you can do for your business isn’t having all the bells and whistles. It’s nailing your positioning so you speak directly to your target customer, so you truly connect with them. Because that’s often the hardest thing you can do. But it’s foundational. And when the work is done, the results speak for themselves.

I make that process much easier for you, acting as a marketing sounding board and delivering well-positioned strategy for your niche market that adds some magic for your enterprise personas.