The Bravebird Flightpath
Persona To Scale
The full-stack marketing programme for ambitious startups ready to scale.
Does this sound familiar?
Lately, you’ve been experiencing:
📈 Inconsistent Growth
You’ve got a great product and are close to product market fit. But sustainable, repeatable growth feels just out of reach.
😣 Ineffective Marketing
You’ve tried various sales and marketing strategies, but nothing seems to generate the consistent demand and pipeline you need to keep your team and investors happy.
🤯 Stretched resources
You know that building your marketing function is vital to customer success, but you need an experienced marketing hand to guide your strategy in the context of a stretched team.
🤷♀️ Persona Pain
You have a strong feeling that your voice isn’t resonating with your ideal customers or clients, making it feel impossible to position yourself confidently in the market.
If this is ringing a bell, Persona to Scale is the path for you. ⬇
1.
Persona Perfect
See if who you’re speaking to now, actually wants to listen. We’ll identify your top 2-3 personas, the messaging required to deliver the shortest sales cycles and highest daily revenue potentials, and recommend the next steps.
The full picture audit
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Pipeline to persona
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Competitor benchmarking
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Flightpath map
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The full picture audit | Pipeline to persona | Competitor benchmarking | Flightpath map |
2.
Persona to Story
A great narrative carried Frodo to Mordor, Woody back to Andy, and you to your customer. We’ll build a compelling arc that your customers will resonate with and align that messaging across the board to plug any plot holes.
Brand narrative creation
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Product Messaging Alignment
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Production-ready website copy
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Tone of Voice Guide
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Brand narrative creation | Product Messaging Alignment | Production-ready website copy | Tone of Voice Guide |
3.
Story to Strategy
Use your story to fuel your strategy. I’ll deliver your content strategy that will guide your positioning in the market, presenting hero topics that will help you stand out, and reflect your unique voice. Internally, I’ll help set your processes to align your audience with your marketing and sales effort, mapping out touchpoints, and best channel fit.
Marketing and Content Strategy
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Demand Generation Strategy
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ABM and Target Account Research
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Marketing and Content Strategy | Demand Generation Strategy | ABM and Target Account Research |
4.
Strategy to SCALE
Now it’s time to get on the runway! You’ll get hands-on implementation of the strategy. I’ll create, write and visually design hero content for each of your target personas and get your ABM plan off the ground. This module is designed to ensure you’re ready to have everything you need to continue the process with your internal team.*
Content Creation and Design
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Organic and Paid Distribution
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Ads Management
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ABM Process
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Content Creation and Design | Organic and Paid Distribution | Ads Management | ABM Process |
*This module can only be booked in tandem with a previous module, to ensure we can integrate and build on the strategic groundwork that I would have already set with you.
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Depending on your requirements, each module is priced separately, but they work best in tandem. Pricing starts from £5328, with ‘Strategy to Scale’ being the most embedded, hands-on engagement; including strategy and implementation; from running your social accounts, implementing change and process management, and delivering chunky content and design projects.
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Each module is designed to be completed within weeks, except ‘Strategy to Scale’, which is a set 12-week engagement to ensure you’re scale-ready.
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My full-stack background means I’ve learned from years of experience working across so many areas of startup marketing, from brand and content to developing product marketing launches and owning the demand generation and ABM function. It’s from this experience that I saw a need for an end-to-end solution.
After working with CEOs, founders, and marketing leaders like you, who have built a great product but were too resource-stretched to drive the foundational change they needed to move the needle, I wanted to build a solution that genuinely helps you see value in weeks, not months. And so you can grow your marketing team from a place of strength, to avoid premature costs or agency burnout.
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I made this programme modular, designed to help you see the value and customize the approach based on whatever stage of market maturity your startup is in, so in short - yes! Persona to Scale is designed to be as tailored to you as possible.
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‘Persona to Scale’ can work for any startup business, but it’s best for SaaS and B2B startups in the Seed to Series D phase. This is because I can come in and set the strategy from the ground-up with a Founder or CEO, or be a fresh marketing perspective and second pair of hands for a busy, resource-stretched CMO.
My experience at 4 in-house scale-ups as a senior marketer and early team marketing hire across brand, content, demand generation, and product marketing puts me in good stead to come in, and assess the lay of the land with a fast run time.
FAQs
Are you ready to get rolling?
I’d love to see how I can help with a tailored solution – book a call with me to discuss your strategy 🗓️.
Why work with me?
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Jamie Jaggard, CMO at Adzuna
“Tania stood out when we connected over B2B resourcing because of her obvious tenacity in addressing marketing challenges, her range of insights gained from in-house experience and her talent for knowing how to connect meaningfully with audiences. I'd certainly recommend her to anyone looking to make themselves heard in a crowded market, or looking to experiment with new approaches.”
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Eleanor Sharman, Founder at Swan
“Tania is brilliant, and I love working with her. She's reliable, responsive, and upfront about what she'll deliver – and she follows through. She's also really good at her job: our ads are reliably top-performing. She took the time to understand the business from the outset, and has the skill to pair that understanding with smart copy and beautiful creatives.”
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Daniel Norman, CEO at Aprao
"Tania's work ethic was outstanding. She was always diligent in her approach to her work and took great care to ensure that everything she produced was of the highest quality. She is an exceptional professional who consistently delivers high-quality results and is a pleasure to work with."
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Rebecca Nixon, Founder, Portable PropTech CMO
"Not only is she exceptionally talented, hardworking, and a joy to work with, she got up to speed with the needs of the business and was someone I could trust to take a campaign and run with it. She also has a keen eye for correcting things that don't work, and is able to assert herself and challenge the status quo, to ensure the best possible outcomes for the business."
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Ezequiel Djeredjian, Product Lead and Growth, Upfunding Capital
"Tania is an expert in content management and creation and has a strategic approach to developing and executing content strategies and messaging that resonate with target audiences."
