You’ve probably heard all the hype about AI in marketing: some people think it’s making us lazy, churning out low quality content that paints the user as unoriginal. Others say it’s a game-changer for productivity and that anyone not using it is destined to fall behind.

The reality is somewhere in between.

If you’re feeling overwhelmed by all the hype and want some real practical advice on where to start to streamline your productivity, this workbook is for you. How can you use AI without losing your originality or authentic voice?

In this workbook, we’ll look at the tools and processes for integrating AI into your marketing content creation processes, so you can retain authenticity, but get far more done.

We’ll look at:

• Creating your secret strategy partner: building your own “marketing companion” with AI.

• Prompt like a Pro: Some killer prompt frameworks to help you get your AI working smarter, not harder for your content and processes.

• Pick your moments: Sometimes, there are marketing moments when it’s ok to NOT use AI.